Showing posts with label cyber school. Show all posts
Showing posts with label cyber school. Show all posts

Tuesday, March 15, 2016

Crafting a Virtual School Marketing Plan Webinar (Updated)

THIS EVENT IS NOW FULL. Email me if you want to attend a future webinar on this topic at houston@figment-consulting.com.

Yesterday I shared details on my upcoming 90-minute webinar Crafting a Virtual School Marketing Plan, and the initial response has been better than I anticipated.

There are still a few spaces remaining though for the webinar. So, if you want to register, simply go to my web site Figment-Consulting.com and fill in the information. The event is scheduled for Monday, March 28, at 11:00 a.m. ET. A link will be provided to all registrants prior to the event.

During the webinar we will cover a variety of topics, strategies, and messaging to help virtual schools create a more effective and efficient plan to reach better-fit students, capture more of them, and retain them.

We will cover topics such as:

Positioning -- how do you differentiate yourself from other virtual schools?

Price -- if it is tuition-free why is price so important?

Public relations -- how do you get your message out in a toxic environment toward virtual schools?

Place -- what does it feel like to be with you? When people visit your web site, your event, your office, what does that do to them and for them?

Other topics will carry us down the path toward a cohesive approach to marketing that is applicable in whichever state you operate in.

So, I invite you to join me for this webinar. It is guaranteed to generate a great ROI for you.

houston@figment-consulting.com

Saturday, January 16, 2016

5 Phrases to Avoid When Marketing a Virtual School

5. Move at your own pace

4. Rigorous curriculum

3. Flexible

2. Tuition-free

1. Individualized

If you want to know what to say instead of these, email me.

houston@figment-consulting.com

Thursday, January 14, 2016

Ten Things Students Want in Virtual Schools

10. Give me test after test without telling me what they mean for me

9. Teach me how to take and master the state test

8. Give me lots of practice time and problems so I can demonstrate how good I am at the state test

7. Add more to my plate beyond my regular class schedule

6. Tell me you care about me then call me by my first name when I go by my middle name

5. Tell me all the things I am behind on and assume it is because I don't care, or I am lazy

4. Sell me on your school with promises you don't intend to keep

3. Tell me how flexible this is for me right before you tell me "No, you can't do that, or that either."

2. Ask me why I didn't show up for the online club after my 10-hour day filled with Class Connects and regular coursework

1. Blame me for not engaging with your rigorous curriculum

houston@figment-consulting.com

Saturday, December 19, 2015

Once upon a time . . .

It's not the stories we tell others but the stories we tell ourselves that matter most.

"I can try" is far different than "I can't."

"Yes, if" opens more doors than "No, because."

It's not about positive thinking as much as it is about thinking positively. We tend to find that which we look for most and we see the world the way we expect to see it.

The beauty is we can begin a new story today, just as soon as we decide to turn the page.

houston@figment-consulting.com

Wednesday, December 16, 2015

Be a dreamer

The realists said Disneyland would never work.

The realists returned when Walt Disney wanted to build something bigger in Florida -- again, they said it would never work.

Dreamers tend to make things happen in spite of realists.

Oh sure, realism should be part of the dream. But it is far different to have realism in your dreams than it is to be a realist.

The past is in the past. It is the future that can be changed, starting with the one day we have -- today.

Decide today to be a dreamer, and dream big. We need your dreams.

houston@figment-consulting.com


Monday, December 14, 2015

"How can we get our students to engage?"

That was the question presented to me by a Superintendent the other day.

It's a question often asked of me -- whether it pertains to students, current families, or prospective families.

It's a typical question. I just happen to believe it is the wrong question to ask.

So often, we all spend our time and energy seeking to find, provide, or offer solutions.

Yet, how many times do we take a step back and make sure we are asking the best questions, even the right questions.

Wrong questions typically lead to wrong answers.

houston@figment-consulting.com

Tuesday, September 8, 2015

Virtual School Manifesto: Essential Ingredient #1


1. Place the teacher-student relationship in the center


The current model of virtual schools proudly places the student at the center, then encircles that student with technology, content, teacher support, intervention, test prep, and more. They message it out as putting students first, revolving around the student, or everything we do is about the student. They each have the student serving as the foundation upon which they are building everything else.


Unfortunately, the foundation is crumbling. And, instead of addressing the real issue, online providers and educators come together at their annual conference in order to showcase new technologies for their Learning Management Systems (LMS) in order to allow more timely teacher interventions. Or, they tout new gaming-type graphics and media that will engage students. Next, they adopt new terms such as competency-based or adaptive learning in order to demonstrate ongoing progress. And, finally, they share best practices among each other when no one is succeeding in such a way that should be followed.


And, when all else fails, they seek to implement variances of the model, moving today toward a blended learning approach instead of full virtual.


All the while they ignore the foundation. What if they were to change the core concept upon which they build? Instead of placing the student at the center, place the teacher-student relationship there and see what possibilities emerge.


A simple change such as that could do wonders for the way in which technology is utilized.


John D. Rockefeller understood this concept at the turn of the last century. No, not the virtual school concept, but rather he understood the real role railroads played in the building of America. Tom Scott and Cornelius Vanderbilt believed railroads were the foundation to build upon. Rockefeller saw it differently.


Rockefeller utilized the railroads in order to transport his product, oil, into the homes of Americans so they could have light. For him, the railroads were merely a conduit to move his product from Point A to Point B. So, when Scott and Vanderbilt, rivalries at the time, combined efforts in order to squeeze more money out of Rockefeller, it backfired on them. Instead of caving in, Rockefeller began to build the nation’s first oil pipelines because he rightly understood the foundation of growth was in the oil, not in the transportation of it.


Fast forward to today and we have another oil v railroad situation. Too many online providers and educators view technology as the oil when in reality it is merely the railroad. And, just as the railroads gave way to the airplanes so too will current technology give way to future advancements -- mobile is outpacing personal computers, tablets are outpacing laptops, and so forth. Ten years ago there was no app industry.


The problem remains in that everyone is focused on building a better railroad, or inventing the airplane in order to replace it. When, in reality, they should be focused on the real oil, in this case, the teacher-student relationship.


In the world of virtual schools it is still the teacher-student interaction that carries with it the potential to inspire learning. The current model relegates teachers to the same level as the technology and asks them to serve as interventionists or mere supporters/cheerleaders. This not only diminishes their role but it also severely inhibits their ability to impact the learning by the student.


Imagine instead a virtual school model that is built upon the foundation of the relationship between the teacher and the student. Imagine a virtual school that understands the vitalness of this interaction and builds everything to encircle it instead of merely the student. This is not to diminish the role of technology, it is merely to ask it to serve the proper focus and foundation.


Teachers inspire learning. Teachers, equipped with powerful technology have the potential to powerfully inspire learning. Technology should serve as the conduit to transport the relationship between the teacher and the student. Technology is not the oil, the relationship is.


I purposely state it as teacher first then student when speaking of the relationship. The teacher goes first in this relationship because they are the ones that can bring out the personal best within each student. They are the originators of the relationship. They are the ones that drive the breadth and depth of the relationship. The teachers are the ones that engage the students therefore they are first in importance, even when it comes to the student.


So, let’s establish our virtual school upon the foundation of the teacher-student relationship. Then, let’s see what emerges as we begin to build.


Taken from Virtual School Manifesto: Nine Essential Ingredients

houston@figment-consulting.com

Monday, August 31, 2015

Students are customers too.

In my Virtual School Manifesto: Nine Essential Ingredients, I make the case for treating students and families as customers.

Recently a Pennsylvania paper asked me about this essential ingredient of mine as it related to Agora Cyber Charter School and their recent Facebook posts from parents stressing out over the start of the school year.

In a previous post I mentioned Agora had severed management ties with K12 last year and launched out on their own voyage. While I am not privy to any details related to the transition, I can tell that each one of the parents posting to their Facebook page of late are asking for the same thing: SERVICE.

In what ways would things be different if these parents each felt like VIP customers? How would the flow of information and communication be different if they were viewed as customers?

Virtual schools are schools of choice. Parents can choose to join, and they can just as easily choose to leave. Virtual schools must embrace the role of customer service and understand the experience is just as important to the learning as the academics.

houston@figment-consulting.com

Monday, May 11, 2015

Are you planning on re-enrolling next year in {Virtual School Name}?

Starting in March and lasting through May, most virtual schools across the country engage in what they call retention efforts, led by the question "Are you planning on re-enrolling with us next year?"

Some will then release a newsletter that tries to showcase all of the improvements being made for next year, or some new offerings.

Unfortunately it is too little too late.

1. Retention begins at enrollment.

It is imperative that virtual schools understand the true meaning of retention. It is not a question nor a newsletter. It is the daily experiences, daily interactions, and daily consistency on the part of the school to exceed the expectations of the students/families and it begins when they first enroll.

If you are a virtual school and you have what you call Retention Season then you are looking at it the wrong way and the attrition rate will remain high in your school.

2. Retention is not a program but a culture.

Programs and flashy marketing pieces will not overcome the daily experiences families have with your school, your teachers, your staff. You must have a culture that is built on the principle of retaining students -- programs and strategies will fall short. A retention culture is who you are not what you do. It is organic and authentic by design.

If you are a virtual school and you are relying on marketing to retain students then you are looking at it the wrong way and you will continue to lose students each year at an alarming rate.

3. Retention is the primary focus.

Too many virtual schools spend their time trying to find students to replace the ones leaving when they should be spending more time and energy serving the ones already in their schools. When done correctly, it should be much easier to have an existing family say "yes again" than it is to go and find a family to say "yes" for the first time.

One glance at an organizational chart and one can easily determine where retention fits in the hierarchy.

If you are a virtual school and the first time you think about retention is March, then your eyes are focused in the wrong direction and you will continually have to work to find new students.

houston@figment-consulting.com

Friday, May 8, 2015

Virtual School Teacher Appreciation Week

Remember, in virtual schools teachers are still the critical ingredient.

We should elevate them to the level of importance they deserve rather than relegate them to the same level as technology or expect them to be simply interventionists.

If you want teachers to feel appreciated this week, then invest in them throughout the year.

houston@figment-consulting.com