Crafting a Virtual School Marketing Plan Webinar (Updated)

THIS EVENT IS NOW FULL. Email me if you want to attend a future webinar on this topic at houston@figment-consulting.com.

Yesterday I shared details on my upcoming 90-minute webinar Crafting a Virtual School Marketing Plan, and the initial response has been better than I anticipated.

There are still a few spaces remaining though for the webinar. So, if you want to register, simply go to my web site Figment-Consulting.com and fill in the information. The event is scheduled for Monday, March 28, at 11:00 a.m. ET. A link will be provided to all registrants prior to the event.

During the webinar we will cover a variety of topics, strategies, and messaging to help virtual schools create a more effective and efficient plan to reach better-fit students, capture more of them, and retain them.

We will cover topics such as:

Positioning -- how do you differentiate yourself from other virtual schools?

Price -- if it is tuition-free why is price so important?

Public relations -- how do you get your message out in a toxic environment toward virtual schools?

Place -- what does it feel like to be with you? When people visit your web site, your event, your office, what does that do to them and for them?

Other topics will carry us down the path toward a cohesive approach to marketing that is applicable in whichever state you operate in.

So, I invite you to join me for this webinar. It is guaranteed to generate a great ROI for you.

houston@figment-consulting.com

Virtual School Enrollment Call Centers

If you pay your Enrollment team, or enrollment call center, based on enrollments, you do not and cannot have a retention culture.

So, you can unleash all of the "retention programs" you want but they will not have the impact you desire. And, your marketing efforts will fall flat, no matter how brilliant they may appear.

Attrition rates (in-year departures) and retention rates are what they are in virtual schools because we merely want to talk the talk while avoiding walking the talk.

houston@figment-consulting.com