Crafting a Virtual School Marketing Plan Webinar (Updated)

THIS EVENT IS NOW FULL. Email me if you want to attend a future webinar on this topic at houston@figment-consulting.com.

Yesterday I shared details on my upcoming 90-minute webinar Crafting a Virtual School Marketing Plan, and the initial response has been better than I anticipated.

There are still a few spaces remaining though for the webinar. So, if you want to register, simply go to my web site Figment-Consulting.com and fill in the information. The event is scheduled for Monday, March 28, at 11:00 a.m. ET. A link will be provided to all registrants prior to the event.

During the webinar we will cover a variety of topics, strategies, and messaging to help virtual schools create a more effective and efficient plan to reach better-fit students, capture more of them, and retain them.

We will cover topics such as:

Positioning -- how do you differentiate yourself from other virtual schools?

Price -- if it is tuition-free why is price so important?

Public relations -- how do you get your message out in a toxic environment toward virtual schools?

Place -- what does it feel like to be with you? When people visit your web site, your event, your office, what does that do to them and for them?

Other topics will carry us down the path toward a cohesive approach to marketing that is applicable in whichever state you operate in.

So, I invite you to join me for this webinar. It is guaranteed to generate a great ROI for you.

houston@figment-consulting.com

3 Takes on Being Successful

Take responsibility

It is a natural instinct to blame others, look for the problem outside of ourselves, and point fingers elsewhere. It is also more natural, more comfortable, for us to allow someone else take responsibility -- what if something goes wrong? what if it doesn't succeed? Then, it is someone else's fault, not mine.

However, we must be willing to raise our hands and take responsibility for our own lives if we want to succeed.

Want success? Take responsibility.

Take ownership

This is slightly different than responsibility. Responsibility is raising your hand and saying, "It's mine." Taking ownership is determining that you are going to not only raise your hand, but also be committed to the process and the outcomes.

Responsibility means it is you. Ownership means it is yours. Taken together and you are on your way to success.

Take thought

You probably thought I would say take action here didn't you? Too many times we place action a little higher on the hierarchy than we should. So, before you take action, take thought. In other words, take time to decide: what do you want, why do you want it, in what ways can you attain it, who's help do you need, how will it benefit others, what is the story you want to share, who wants to hear it, where are they who might want to hear what you have to say.

Thought must precede action in order that the action be the most efficient kind.

houston@figment-consulting.com

What others may say

There will always be those who find fault with what you do, how you do it, why you do it, and they will tell you how they would do it.

And that's the point. They aren't doing it.

If they aren't doing it, then what they say should not impact what you do.

Follow your dreams, stick with your plan, go after what you desire most, no matter what others may say.

houston@figment-consulting.com

Waste is a terrible thing to mind

We mind waste when we have students taking test after test after test with no regard to what it means for them.

We mind waste when we spend all of our time prepping for these tests instead of fostering a learning passion that goes beyond memorization and test-taking skills.

We mind waste when we bypass what the child wants to learn so we can make sure they understand what we think they should know.

We mind waste when we treat each student the same.

We mind waste when we treat certain students differently than others.

We mind waste when we measure the wrong results.

We mind waste when we continue to tweak instead of re-imagine.

houston@figment-consulting.com

When they go behind your back, what do you do?

You work diligently on a proposal for a new client in order to introduce them to a new market. Your research demonstrates what they can expect in returns, where they should go, even offering what they should say, and then you submit it.

You wait. Then, after a few weeks the response comes that "they can't afford you."

Fast forward a few weeks, and then you begin to see them put your plan into action.

What do you do?

You give. You give with gratitude.

You understand that you reap what you sow. And, by giving graciously with gratitude, you will reap rewards beyond measure.

This was my recommendation to a client of mine who faced this, and she has seen those rewards come far beyond what she believed possible. They didn't come from the potential client, however, they did come from the two other new clients she obtained by having the time to serve them.

In life we can either seek to take or we can search for ways to give. Choose give.

houston@figment-consulting.com

Keep moving forward

It worked for Walt Disney, Thomas Edison, Margaret Knight, Henry Ford, Melitta Bentz, Steve Jobs, Stephanie Kwolek, Bill Gates, Warren Buffett, Richard Branson, and countless others.

A simple yet profound principle called Keep Moving Forward, or perhaps you may know it as Persistence.

Whatever it is you are working on today, no matter the outcome, keep moving forward.

houston@figment-consulting.com

Taking the easy road

I am not sure easy should be the determining factor in decision-making.

Instead of taking the easy road, or the easy way out, take the road you desire to take toward the destination you want.

Focus on what you want, and know the path toward it will sometimes be easy, sometimes not. No matter. Enjoy both as you keep moving forward toward your want.

houston@figment-consulting.com