Sunday, January 3, 2016

Relationship Strategy v Marketing Strategy

A marketing strategy is a funnel-down system -- drop as many leads as you can in the top, sift them as they flow down to the bottom, and hopefully the ones who emerge as customers will stick.

A Relationship Strategy turns the funnel on its side, focuses first on existing customers and allows them to use the funnel as a bullhorn to help share your story.

A marketing strategy is about brand messaging.

A Relationship Strategy is about sharing your story.

A marketing strategy is developed around a conference table.

A Relationship Strategy grows from customer to customer.

A marketing strategy is all about which channels to use to broadcast the message and try to reach as many people as possible.

A Relationship Strategy is about determining why you exist, who you can best serve, then laser focus on sharing your story with them.

A marketing strategy focuses on leads and enrollments.

A Relationship Strategy focuses on right-fit students.

A marketing strategy focuses on the start of the school year.

A Relationship Strategy focuses on the end of the school year.

houston@figment-consulting.com




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