. . . doesn't really have to be bad, just not good enough.
. . . is not the opposite of great customer service.
. . . can simply be mediocre.
. . . is found more in the details than one would imagine.
. . . can be more about attitude than action.
. . . can overcome good intentions.
. . . can offset beautiful marketing.
. . . by one can intrude on good service from others.
. . . can easily invade the company culture and spread quickly.
. . . should not be accepted (not just by the customer, but by the company).
houston@figment-consulting.com
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