Your customers, your prospects will only purchase from you at the level to which they trust you.
It creates for you an amazing opportunity: If I build trust then I can increase revenue.
And while I know it is not quite that simple, and there are other factors involved, the two are directly related. But they do have a prescribed order.
Focus on trust and revenue will follow.
For more on this idea, read The Trust Game in economic theory.
houston@figment-consulting.com
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