The power of choice in education

Virtual schools spend millions in an annual attempt to have families choose to go to their schools.

However, once families have chosen them, they tend to forget they are schools of choice and families can also choose to leave them -- which an alarming rate of them do each year.

Choice can go both ways and too many virtual schools focus on bringing people in the front door while thousands exit the back door.

Imagine a virtual school obsessed with serving its existing families instead of constantly looking for the next one to enroll.

houston@figment-consulting.com