A mission statement or an obsession statement: Real Deals

Knowing my affinity for companies who are obsessed about something rather than on a mission, a friend of mine sent a link to me the other day and told me I needed to check out Real Deals on Home Decor, especially their Facebook About page.

This is what I found:

About

At Real Deals, you have the right to say I like it, I love it, I want some more of it! Linda Hill (Real Deals Fan)

Mission

Mission Statements are for the birds. Here at Real Deals on Home Decor we have an Obsession Statement.

The Obsession of the Real Deals Family of Mom and Pop Stores is to:

1. WOW you with amazing (startling, classic, fresh, super-cute, hip) decor at prices too good to be true.

2. PROVE that YOU are our favorite (most-valued, preferred, adored, best-looking) customer.

3. CREATE a unique (fabulous, dynamic, mind-blowing, jaw-dropping) shopping experience you can't wait to repeat!

Company Overview

We are a close-knit, family-owned group of franchises. We are open only two days a week. Simply put we offer the best home decor from at the best prices. It's a place where you can feel at home while you are shopping for your home. Try getting that at a stuffy big box store.

Now, I don't know about you but this is the kind of place I would like to go to.

Is your company obsessed with anything? If so, why not share it with us and inspire us to do business with you.

houston@figment-consulting.com