Monday, February 2, 2015

Moving at the speed of trust

Your customers, your prospects will only purchase from you at the level to which they trust you.

It creates for you an amazing opportunity: If I build trust then I can increase revenue.

And while I know it is not quite that simple, and there are other factors involved, the two are directly related. But they do have a prescribed order.

Focus on trust and revenue will follow.

For more on this idea, read The Trust Game in economic theory.

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