Years ago Dove funded a research effort to uncover "The Real Truth About Beauty." According to their site, their "global research highlighted a universal issue: that beauty-related pressure increases whilst body confidence decreases as girls and women grow older -- stopping young girls from seeing their real beauty."
Some of their key findings:
* Only 4% of women around the world consider themselves beautiful
* Only 11% of girls globally are comfortable describing themselves as "beautiful"
* 72% of girls feel tremendous pressure to be beautiful
* 80% of women agree that every woman has something about her that is beautiful but do not see their own beauty
From this research was birthed a marketing effort: The Campaign for Real Beauty. In this campaign, Dove began to redefine "beautiful" and highlight the beauty found in each woman. A goal was to pull away from the typical, the standard of beauty our society has established, and to reimagine a new model of beauty.
The parallels between this campaign and virtual learning are striking to me. We have a current model that cannot live up to its promise nor can anyone live up to the promises it wants to make.
It is time, not to merely find another model that is younger or has a certain look about her. No, it is time for virtual learning to reflect the beauty it has to offer in a real, authentic fashion. It must build to serve the audience it can best serve. It must redefine "learning" and break completely from the current way of seeing things.
The "Campaign for Real Virtual Learning" must exist because the individuals who are influenced the most by this effort are the same ones we all say we want to serve: KIDS.
If Dove can do it for beauty (see images in Target and other stores that reflect this new definition) then it can also be done for virtual learning.
houston@figment-consulting.com
Showing posts with label school. Show all posts
Showing posts with label school. Show all posts
Tuesday, October 1, 2019
Monday, September 16, 2019
A blank sheet of paper . . .
In 1974 Marty Sklar had just been promoted to creative leader of Walt Disney Imagineering -- the creative force behind the theme parks and other guest experiences. At the time Walt Disney World in Florida had just opened and EPCOT Center was on its way (Disneyland in California was in operation). Over his tenure as the leader, it grew to eleven theme parks across the globe on three continents.
Back to 1974 though. In one of his first meetings, Sklar set out a black piece of paper in front of the Imagineers who had gathered for the launch.
"There are two ways to look at a blank sheet of paper," Sklar told the creative team. "It can be the most frightening thing in the world because you have to make the first mark on it. Or it can be the greatest opportunity in the world because you get to make the first mark -- you can let your imagination fly in any direction, and create whole new worlds!"
If a blank sheet of paper were placed in front of you, how would you see it? Answering that question can make all the difference in the world as to what you may or may not create moving forward.
Back to 1974 though. In one of his first meetings, Sklar set out a black piece of paper in front of the Imagineers who had gathered for the launch.
"There are two ways to look at a blank sheet of paper," Sklar told the creative team. "It can be the most frightening thing in the world because you have to make the first mark on it. Or it can be the greatest opportunity in the world because you get to make the first mark -- you can let your imagination fly in any direction, and create whole new worlds!"
If a blank sheet of paper were placed in front of you, how would you see it? Answering that question can make all the difference in the world as to what you may or may not create moving forward.
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