to boldly explore, to go where no one has gone before

Seth Godin refers to it as Edgecrafting -- going to the edge instead of staying in the middle where it is safe.

Star Trek described it this way -- "to boldly explore, to go where no one has gone before."

A Chinese tycoon, Liu Dejian, founder of mainland online gaming firm NetDragon Websoft is showing us what Edgecrafting looks like.

And my favorite point he made from his CNBC interview:

In an interview with CNBC, the 43-year-old Liu revealed that he hoped the design of the company's new headquarters would encourage employees to live up to Star Trek's adventure-seeking spirit as his Hong Kong-listed company ventured into uncharted territories such as online education and robots.

houston@figment-consulting.com