#USMNT

If you had told me just a few weeks ago that Spain, Italy, Portugal and England would be out of the World Cup while Mexico, Costa Rica and the United States would advance to the knockout round, I would have simply smiled and wondered to myself if the elevator went to the top floor for you.

And yet here we are with that scenario in place. Again, the prognosticators will look back and tell us the reason why this all happened but you will not be able to find any "expert" that predicted this ahead of time.

I am sure there are lessons here for us entrepreneurs, marketers, and others. However, for today, just celebrate what is.

Perhaps the greatest lesson of all today is that sometimes a loss can be a win.

houston@figment-consulting.com