. . . actually, it is.
Telling a student she can move at her own pace when the reality is far different.
Promoting an Individualized Learning Plan (ILP) designed for each child to ensure a customized program that fits each child's unique strengths, weaknesses, learning styles and aptitudes -- when the reality is far more generalized.
Telling parents the program is flexible when mandatory requirements apart from courses are increasing each year -- class connects, teacher office hours, test prep sessions, diagnostic tests, and more.
We first have to focus on what we say long before we address how we say it. Want to stand out from the crowded field? First, be authentic.