Monday, December 2, 2013

Why home schoolers are not listening to you (part 2)

Several weeks ago I wrote a blog sharing with you why home schoolers are not listening to you. It generated some good questions from readers with many of them having a common thread. So, I thought I would do a little "Q and A" with one of the questions that was, by far, most popular in the emails coming to me.

Question: What is the most effective way to build trust with home schoolers?

Answer: Be trustworthy.

You must understand the world view of the niche within the home school market that aligns with yours, and be all you can be to them. Doing so will allow you to be authentic, which leads to trust. It takes time though so don't expect it overnight.

Remember, your product, your service will not appeal to all home schoolers. In fact, it probably will not appeal to the majority of them. Rather than spend your time trying to convince them otherwise, invest your time finding those home schoolers who want to hear what you have to say. They are the ones willing to give you a chance to earn their trust.

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