. . . dependent upon the question being asked.
We spend countless hours searching for solutions. We waste hours upon hours in meetings discussing possible solutions.
We fire and hire based on finding solutions.
Anyone stop to make sure we are asking the right question?
Why are our sales declining? Why are customers leaving us? What can we do to increase sales? What can we do to attract new customers?
All are centered around the same problem yet each is a distinctly different question that will provide different solutions. The real problem is which question is best asked so we can find the proper solution?