Wednesday, April 27, 2016

683% CTR increase YOY

My team took over the digital spend for a client recently. After a digital analysis and audit, we initiated some immediate changes to their SEM. Already seeing a 683% increase in CTR compared to the same time frame last year (April).

* 223% lead conversion increase
* 264% increase in lead volume
* 74% decrease in CPL

Today, we launched an updated lead capture landing page that we hope will increase lead conversions even more. Will keep you updated.

The new web site design will be ready to launch within the next two weeks that should increase lead generation too.

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