It's safe here in the middle with everyone else.
We hang out with friends who go by the names of: Incremental Gains, Basis Points, Closing the Gap, More Focused, Churn Rate (and his brothers Attrition and Retention).
We pat ourselves on the back for what we call improvements while failing to realize we are only comparing ourselves to everyone else in the middle.
But, it's safe here. And, we like safety.