Sunday, January 3, 2016
Relationship Strategy v Marketing Strategy
A Relationship Strategy turns the funnel on its side, focuses first on existing customers and allows them to use the funnel as a bullhorn to help share your story.
A marketing strategy is about brand messaging.
A Relationship Strategy is about sharing your story.
A marketing strategy is developed around a conference table.
A Relationship Strategy grows from customer to customer.
A marketing strategy is all about which channels to use to broadcast the message and try to reach as many people as possible.
A Relationship Strategy is about determining why you exist, who you can best serve, then laser focus on sharing your story with them.
A marketing strategy focuses on leads and enrollments.
A Relationship Strategy focuses on right-fit students.
A marketing strategy focuses on the start of the school year.
A Relationship Strategy focuses on the end of the school year.