Wednesday, October 14, 2015
Virtual schools: Do you know why your parents are leaving?
Where is the nearest restroom? -- Nope.
Where is Mickey Mouse? -- Nope.
What time does the park close? -- Nope.
The question most asked of Magic Kingdom Cast Members is "What time does the 3 o'clock parade start?"
However, the response that Cast Members are trained to give is directed toward the real question being asked. Because, in reality, parents are not asking what time the 3 o'clock parade starts. So, the response is centered on the real question which is -- What time will the parade be where I am now?
Cast Members are trained to answer that question, and they go even further by recommending a great place to be nearby in order to see the parade.
Attrition rates are high and retention rates are low at virtual schools and many of them conduct exit interviews to try and obtain the reasons behind the departure. However, what they fail to comprehend is that there are answers behind the answers given by the families.
If you believe families are leaving your school due to "lack of socialization" then you are focused on the start time of the 3 o'clock parade. If you believe they are leaving because your school is "too rigorous" then you are focused on the start time of the 3 o'clock parade.
Instead there are reasons that go deeper as to why parents are leaving your school. Once you recognize that, then you can begin to comprehend them. Once you comprehend them, then you can understand them. Once you understand them, then and only then will you be able to craft solutions -- solutions that focus on the real issues.