A while ago I published Virtual School Manifesto: Nine Essential Ingredients to lay out my vision that would allow virtual schools to fulfill their promise. One of those ingredients included a term I coined called Aspirationgraphics -- an idea I covered in depth at a recent conference.
Our friend Webster defines aspiration as a "hope or ambition of achieving something." For me the key word there is ambition.
Virtual schools market themselves as tuition-free yet fail to mention the investment required by the students and the parents.
Virtual schools focus too much on where the students come from instead of their willingness to put in the effort required to get where they want to go. This is where Aspirationgraphics comes in.
Aspirationgraphics focuses on the ambition of the student and the parent and requires virtual schools to be more authentic and transparent.
It works when virtual schools are more concerned about how many students are with them at the end of the school year instead of the count date at the beginning.