Thursday, February 5, 2015
Behind the curtain
Cyber (virtual) school mom
A friend shared this Facebook post with me as we were discussing the idea of how easy it is to "peer behind the curtain" and see what is really going on. With Facebook, Twitter, blogs, and other social avenues, prospective families can easily and quickly determine if what you are telling them is true or not.
Not too long ago it was simpler for companies to create a false front and craft the story they wanted to tell. Today, your customers play an integral role in sharing that story of yours. So, make sure it is authentic from the beginning because they can easily see behind the curtain.