One little spark of inspiration.
The official blog of Figment Consulting's Chief Fig, Houston Tucker.
Thursday, September 18, 2014
Delight or fear?
Will you overwhelm me with delight, positiveness, and tell me a fascinating story that makes me want to buy from you?
Or, will you try to strike fear into me and motivate me that way?
Which one builds long-term loyalty? Which one do you care about most? - short-term sale, or long-term loyalty?
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