Thursday, April 3, 2014

Yes, if . . .

Harrison (Buzz) Price, who led the economic feasibility and site-location studies for Walt Disney that allowed for the development of Disneyland and Walt Disney World, utilized the "Yes, if . . ." approach as a basis for reasoning when he reported his research findings to Walt.

In his book Walt's Revolution! By the Numbers (Ripley Entertainment, Inc., 2003), which I had the pleasure of reading last month, Buzz states, "Walt liked this language. 'No, because' is the language of a deal killer. 'Yes, if . . .' is the approach of a deal maker. Creative people thrive on 'Yes, if . . .'"

Try the 'Yes, if . . .' approach for this month and see what changes occur.

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