One of my passions is excellent customer service. It is difficult for me to go anywhere without thinking about, paying attention to, and seeing ways in which the service being provided could be improved. Many times, it does not take a budget, instead it can be the little things that make all the difference.
The link below shares some heart-warming stories on customer service. Within each you can see the two primary ingredients (generosity and delight), and the main foundation (attitude of abundance - the more freely I give, the more I will receive) upon which excellent customer service is built.
10 Customer Service Stories that will Restore Your Faith in Humanity
by Gregory Ciotti