By the time I finish typing this sentence, technology will have changed yet again.
Growing up, did you ever believe you would spend your day "tweeting"?
People complain that Instagram is not quick enough.
Candy Crush was actually a recent IPO -- an app maker is now a public company. How long ago was it that apps were first introduced?
When was the last time you used your fax machine?
Pay phones are now exhibits in a museum.
So, yes change is occurring rapidly and it is difficult to keep up, especially for companies that tend to move slowly.
However, through it all there is one thing that does not change, and by focusing on it first, it can actually help you navigate through all of the change.
Taking care of your customers.
Technology, social media, and the change that comes with them are only tools to allow you to take care of your customers in delightful and more personal ways.
If your attention is on the ever-changing technology and trying to keep up, then your customers will feel that. But, if your focus is on your customers, it can drive your decisions on which tools to use, and which ones to avoid.
Don't lose sight of what you are building by becoming too enamored with the shiny new tools.