Monday, February 17, 2014

What is your why?

Do not tell me what you do.

Inspire me with why you do.

If I believe in you then I offer you my potential loyalty. If I simply buy what you do, then it was merely a transaction, and it may not be repeated.

The more you speak from the why, the greater the possibility that I become a follower of yours. Would you rather have my loyalty or just my money?

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