. . . is meeting the headwinds of comparability. In the beginning virtual schools were an alternative to traditional public schools where students sit in a desk with a teacher at the front of the classroom. It was easy to differentiate the two, and thereby they drew attention.
Now, after more than a decade, comparisons are not happening with their brick and mortar counterparts, no, potential customers are comparing one virtual school to another. So, what was once a purple cow, as author and blogger Seth Godin would call it, is now merely another cow on the side of the road -- going unnoticed.
Today, there is a Wikipedia page that lists virtual schools across the nation (not exhaustive mind you because I found two omissions with a cursory glance). Are they different from one another? Is there a purple cow among them? Or, are they all starting to look alike?
The one who understands how to be a purple cow in today's virtual, educational landscape will be the one that draws attention. It will be the one that leads us into the next decade.
It does not have to cost a lot of money, but it will take courage. Being purple always does.