Monday, December 16, 2013

The virtual school shelf space

Twelve years ago there was no path to follow, no road already taken. At K12, Inc. when I started there back in 2001, we were trailblazing because that was the only way to do what we were attempting -- virtual public schools.

Fast forward to today and now the virtual school shelf space is crowded and similar. More disconcerting is they are beginning to look more like their brick-and-mortar counterparts.

Where has the innovation gone? Why build another virtual school and place it on the same shelf with the others?

Why not build something unique and edgy? If you want to get lost in the crowd then build for the shelf space. If you want to offer a breakthrough product then be bold, even outrageous.

Start with the customer (the student, the parents) at the true center and see where it may lead you. Go to the edge, the precipice, then . . . jump.

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